The 2023 Toyota Prius Prime is documented here with 1 trim and full specifications. It belongs to the Main generation (2017–present). The most efficient trim returns 4.9 L/100 km combined. Pricing for the 2023 model year is estimated at $24,800–$35,000 USD.
2023 Prius Prime at a glance
- Best fuel economy
- 4.9 L/100km combined
- Lowest CO₂
- 37 g/km
- MSRP (US)
- $24,800–$35,000 USD est.
About the Main generation
Produced 2017–present. See all generations →
Recalls & safety notices (4)
Source: NHTSA (US National Highway Traffic Safety Administration). Applicable to US-market 2023 Toyota Prius Prime vehicles.
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26V049000 ELECTRICAL SYSTEM:WIRING:SWITCHES/KNOBS/BUTTONS 2026-01-28
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius Prime, 2023-2026 Prius, and 2025-2026 Prius Plug-in Hybrid vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Consequence: A door that unexpectedly opens while the vehicle is moving increases the risk of injury.
Remedy: Dealers will modify the rear door switch circuits, free of charge. Interim letters notifying owners of the safety risk were mailed March 26, 2026. Additional letters will be sent once the final remedy is available, anticipated in Q2 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 26TB03 and 26TA03. This recall expands and replaces NHTSA recall number 24V274. Vehicles repaired under the previous recall will need to have the new remedy performed.
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25V744000 BACK OVER PREVENTION:DISPLAY FUNCTION 2025-10-30
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2026 Toyota, Lexus, and Subaru Solterra vehicles equipped with a Panoramic View Monitor (PVM) system. Please see the recall report for a complete list of models. A software error may cause the rearview camera to freeze or display a blank screen when the vehicle is in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 111, "Rear Visibility."
Consequence: A rearview camera that fails to display an image can reduce the driver's view behind the vehicle, increasing the risk of a crash.
Remedy: Dealers will update the parking assist software, free of charge. Owner letters were mailed January 2, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB13 and 25LB06. Subaru's number for this recall is WRE25.
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24V548000 EQUIPMENT:OTHER:LABELS 2024-07-23
Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid vehicles equipped with GST accessories. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Consequence: A vehicle with an incorrect maximum capacity weight value may be overloaded, which can increase the risk of a crash.
Remedy: GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.
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24V274000 ELECTRICAL SYSTEM:WIRING:SWITCHES/KNOBS/BUTTONS 2024-04-17
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius and Prius Prime vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Consequence: A door that unexpectedly opens while the vehicle is moving or during a crash increases the risk of injury.
Remedy: Dealers will replace both right and left rear door opener switches, free of charge. Owner letters were mailed August 9, 2024. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are 24TB06 and 24TA06.
Frequently asked questions
How much is the 2023 Toyota Prius Prime?
The estimated price of the 2023 Toyota Prius Prime is $24,800–$35,000 USD — an estimate based on its segment and specifications.
Is the 2023 Toyota Prius Prime fuel efficient?
The most efficient 2023 Prius Prime trim returns about 4.9 L/100 km in combined driving.
Are there recalls on the 2023 Toyota Prius Prime?
Yes — 4 recall campaigns from the U.S. NHTSA are listed for the 2023 Toyota Prius Prime below, including the affected component and the official remedy.